‘Footfall’ is a time-series statistic that is used to measure the number of people is received within in a specific location and a given timeframe.
Aggregated footfall data is used to compare the popularity of each point of installation; historical data can be gathered and stored over time and can be used to monitor an increase or decrease in visitors.
Footfall counters are automatic, sensing technology-based approaches for quantifying footfall statistics. This technology is also often referred to as ‘people counters’ or ‘pedestrian counters’